BRITISH CYCLING
MEMBERSHIP CAMPAIGN
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Tasked with reminding cyclists of the benefits of being a British Cycling member, we created a social-first headline campaign to highlight the less well known membership benefits including the brilliant legal support should the worst happen out riding.
CADEX
MANIFESTO FILM
CADEX manufacture beautifully engineered components.
We looked at what they made, how advanced their manufacturing processes are and then brought this story to life in an engaging, informative way.
COLNAGO BIKES
BUILT TO DO ONE THING
The launch of the V4RS. A cutting edge new road race bike from Colnago.
This bike is built to compliment the swashbuckling attacking style of the 3x Tour de France winner Tadej Pogacar. Built with one simple purpose: To Win.
VITUS BIKES
MANIFESTO
A big re-brand for Vitus bikes. Vitus were the UK's biggest bike retailer's in-house bike brand.
Vitus have a long history but hadn't done any meaningful advertising for a quite a few years so we repositioned and made the brand relevant for real riders.
Vitus believe in what’s real.
Our bikes aren’t meant to be hung on walls, they’re meant to be ridden.
And we don’t believe anyone needs to dress in co-ordinated kit to ride them.
Because we’re not here to judge.
It’s okay by us if your chain isn’t always shiny and you sometimes put
your bike away dirty.
It’s the pleasure of riding that’s important. Not silly rules about how you
should ride. Or who you should ride with.
Life is complicated enough without adding extra stuff to worry about.
It’s why you’ll find us out in the fresh air, not in front of a mirror perfecting
our look for Instagram.
We’re too busy having a laugh with our friends to be judging someone
for riding last year’s bike.
But don’t get us wrong. We’re not here just to make up the numbers.
Far from it.
We can get serious if we feel like it. Real riders know how to
push themselves.
If you’re the sort who pins on a number in a wet car park on a Sunday
morning, we believe you deserve the best equipment without needing
a Pro Tour budget.
But we are sensible enough to know winning isn’t everything. Coming
first, last or somewhere in the middle isn’t going to change anything.
That’s not why we do it. We do it because of how alive it makes us feel.
We ride for ourselves. We ride Vitus.
CANNONDALE BIKES
COLOUR BY KIDS
BIKES BY CANNONDALE
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This social video aimed to sell more kids bikes by telling adults that underneath the bright-kid friendly colours and patterns is a well designed, well built Cannondale.
A bike your kids will enjoy (and hopefully) keep riding for more than 5 minutes.
We created a longer hero video which broke down into lots of short, social friendly 5s and 10s.
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​UDOG GRAVEL SHOES
BE AT ONE WITH THE GRAVEL
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A film to launch some stylish new bike shoes built to enjoy off-road in the gravel. UDOG are a small Italian company with a design-lead aesthetic, so we wanted to create something stylish with a smaller budget.
We created a Japanese gravel garden and carefully raked around the shoes to highlight key features.
CONTINENTAL
AERO 111 TIRE LAUNCH
Created and launched just in time for the Tour de France, this complicated technological marvel needed a clear and compelling description to bring to life how it actually worked.
Introducing the Aero 111. The next generation of tire performance, created through close collaboration with DT Swiss and Swiss Side.
Aero 111 takes all the race-winning technologies of GP5000 TR and pushes the boundaries of aerodynamics even further. Designed with the latest Black Chili compound for supreme grip and lower rolling resistance, alongside a proven Vectran breaker for security.
Together with our partners we created a unique aerodynamically optimised tread built to slice through the air like never before. Each tread utilises 48 precision-formed, vortex-generating Aero Cavities.This advanced design creates controlled turbulence meaning airflow follows the rim shape for longer, which reduces your aerodynamic drag and improves handling in crosswinds.
Enjoy aerodynamic superiority with Aero 111.
CHAPTER 3
POSITIONING THOUGHT/MINI MANIFESTO
Written speculatively for David Millar- an ex Tour Rider and owner of CHPT3 clothing. They came to us unsure how describe themselves. It helped them discover what they actually stood for- so they could move forwards with their marketing and brand positioning.
​​​We are all many people.
At work we’re someone.
At home we’re someone else.
We're always trying to balance the two halves of our lives.
Work and home,
Money and time,
Wants and needs.
These two forces pull us in different directions.
Forces so strong, they can make us forget there’s anything else.
But there is.
And it’s just as important.
Our third place. A third chapter to our story where we can feel completely free.
Where we can reset and stop thinking for a moment.
Become stronger, happier and lose ourselves in the moment.
And we can all find this place.
But It does not exist in the pages of a book or a website. It’s out there, in the wind and the sun. Where the rhythmic turn of the pedals and the sound of our breath are our only companions. Where we can ride away from the forces that pull us and the pressures of life.
CHPT3 was born out of the search for space and freedom. For time to think as we ride, for the solace of gravel, trail and road. For the possibility of adventure.
Come with us to CHPT3; A place to feel free.