BRITISH CYCLING
MEMBERSHIP CAMPAIGN
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Tasked with reminding cyclists of the benefits of being a British Cycling member we created a social-first headline campaign to highlight the less well known membership benefits including the brilliant legal support should the worst happen out riding.
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CANNONDALE BIKES
COLOUR BY KIDS
BIKES BY CANNONDALE
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This social video aimed to sell more kids bikes by telling adults that underneath the bright-kid friendly colours and patterns is a well designed, well built Cannondale.
A bike your kids will enjoy (and hopefully) keep riding for more than 5 minutes.
We created a longer hero video which broke down into lots of short, social friendly 5s and 10s.
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COLNAGO BIKES
BUILT TO DO ONE THING
The launch of the V4RS. A cutting edge new road race bike from Colnago.
This bike is built to compliment the swashbuckling attacking style of the 3x Tour De France winner Tadej Pogacar. Built with one simple purpose: To Win.
UDOG GRAVEL SHOES
BE AT ONE WITH THE GRAVEL
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A film to launch some stylish new bike shoes built to enjoy off-road in the gravel.UDOG are a small Italian company with a design-lead aesthetic, so we wanted to create something stylish with a smaller budget.
We came up with the production-friendly idea of a Japanese gravel garden and carefully raked around the shoes to highlight key features.